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You're invisible where customers are now looking.
Platforms are focused on AI partners now.
Hired SDRs
Outbound is underperforming
Spent on ads
Conversions are low, CAC is higher.
Grinded events
Expensive and infrequent to build enough pipeline.
No referrals
Platform partners aren't referring customers to you.
You need answers. You need certainty about what to do next.
Which platform?
You have to focus your limited resources.
Who to call?
You need the right contacts to build the right relationships.
How does co-sell work?
Learning this different go-to-market motion is possible.
Will I fall behind if I keep waiting?
"In 12 months, early movers will own the ecosystem relationships. I'll be fighting for scraps."
What if I invest heavily and get no ROI?
"I don't know what customers want. And I can't guarantee I'll generate pipeline by building an integration."
You need to make a decision. We will help you make the decision you can be confident in.
Go to market in the AI ecosystems—with a plan.
Plan + action. We will get it done.
Plan
Which platforms?
What to build?
What's the ROI?
Build
We'll work with you to build it.
We'll certify it.
We'll launch it.
Sell
Go to market campaigns
Co-selling
Metrics reporting
40% pipeline from platform
3 months, not 6
25% higher win rate
33% larger deals
It's too expensive.
Consider if 2 closed deals pay for the project. The increased momentum will keep yielding results and ROI over and over.
I don't need more strategy decks.
We deliver a plan + action. We will make a plan and then we will execute it from build to marketing to co-selling alongside your team.
We'd rather build it in house
You need to build it in house; but you need help to get it done right and fast. As we execute, we will work with your team so they can also execute. By the end of the project, your team will be set up to continue delivering results on their own.
What if it doesn't work?
That's why we'll deliver a free business plan first. You need to know this problem is under control. Risk has to be managed. Failures need to teach us. Costs need a limit. KPIs tell us if we're on track.
For you
Paying customers. Working funnel / pipeline.
Customers demanding integration with AI platforms
Ready and planning to execute go-to-market to reach new customers
Not for you
Pre-revenue
Building first, hoping it will lead to new customers
Team is too stretched to take on execution of new go-to-market motions
Sunir Shah
Chief Huckleberry
Sunir brings a product, marketing, and operational focus to partnerships. Since 2005, he has built, run, and grown many B2B SaaS partnership and platform programs across Socialtext, FreshBooks, Olark, Pipedrive, BEEfree, Format, CollageHR, and Vidyard. He co-founded the Cloud Software Association, which brought thousands of SaaS companies to market across every ecosystem you can name.
Steven Larsen
Chief Handshaker
Steven brings a business development, sales, and executive alignment focus to partnerships. He's built, run, and grown partnership programs across Zendesk, Xero, Sisense, and Netlify. He co-founded the Central Coast Ventures angel network and has a keen eye on what really moves the needle financially for a business.
